Blogpost
Metrics That Matter Beyond Likes: How to Measure Real Brand Success
Likes and impressions don’t equal growth. This article explains the metrics that reveal whether your marketing is creating awareness, trust, and measurable business outcomes.
Why Vanity Metrics Mislead
High engagement doesn’t always mean performance. The goal is not volume — it’s relevance and conversion.
Core Brand Health Metrics
- Branded search volume and share of voice
- Audience sentiment and brand favorability
- Visual consistency score across channels
Funnel Performance Indicators
- Click-through rate (CTR) and conversion rate
- Cost per lead and customer acquisition cost
- Retention and repeat purchase rates
Creative and Content Metrics
- Asset turnaround time (Design by JP)
- Video engagement and watch time (Editarji)
- Campaign fatigue and refresh frequency (Addicts)
Bringing It All Together
Your brand strategy from J.Portman Brand Strategy defines direction.
Design, video, and performance execution from Design by JP On-Demand Design, Editarji Video Storytelling Guide, and Addicts Funnel Guide provide measurable outputs.
When tracked together, these metrics form a full picture of growth.
Key Takeaway
Measure what matters. Use data to improve strategy, not just justify spend.
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